Some of you reading this might be glad to hear that Organic SEO practices could provide far better results than Google Adwords. The time and money spent to get results and profit with any online business should include Organic SEO in your monthly budget. Lets compare Google Adwords and Organic SEO and see which is the smarter choice.
First lets discuss Google Adwords and how it essentially works. Basically you open up a Google account and enter in your information and then set up your first campaign. This will involve creating your ads and choosing some good keywords people would search for your website or product you are offering. Now you would continue on to billing so you can set a budget and fund your account. You are bidding on keywords, basically paying per click, every time some body clicks on one of your ads, your account will be debited a certain amount of money for that click. It dosn’t matter if they buy something or not. The price you pay per click will depend on the keywords you have chosen according to their popularity. Sound’s Pretty simple dosn’t it? What about the return on investment (roi) or your profit?
Well let’s take a look at some of the advantages and disadvantages of using Google Adwords
1.It seems simple to set up and get started
2.You can fund it immediately to get your campaign started
3.Your traffic will increase to your site
4.It does not take much work once you have it set up, just keep adding money
5.Collect your profit
Actually it dose not quite work that way, their are very expensive courses written on how to profit with Google Adwords, some have even sold for hundreds of dollars. Why, because it can be really complex to figure out how to turn a profit or get a positive return on your investment. So how does it really work?
First you must carefully research keywords that people will use to find your product or website, and find ones that could be cost effective for what you are trying to sell or offer, remember you pay per click and that cost varies depending on the popularity of your keywords.
You will need to test your ads to see how they perform, this process alone could cost you a lot of money before you find out what will work best to actually turn a profit. This can be a very complex process to find a price point of how many clicks it will take on average before you see one single sale or return on your investment. You must keep repeating this process with any product or offer, if you wish to continue profiting with Google Adwords, the more money you make the more it will cost you to turn larger profits.
So what are some of the disadvantages to marketing with Google Adwords?
1.People on low budgets who don’t have much money to invest will not be able to use this as a marketing solution for building an online business.
2.You may run out of money before you ever get the testing done, hence never profit.
3.It takes money to make more money, if you spend it all ,the profits will stop.
4.The formula for figuring out your return on investment is very complex, finding the right priced keywords, pricing on your product or offer compared to price your paying per click, the number of visitors you need to make one sale, how many visitors you need to make a profit, how much of a budget do you need to make a certain amount of money.
5.You have to risk your money on marketing before you profit.
6.Google isn’t going to pay you for your effort with marketing your business.
It becomes hard to see a positive advantage for the average person who comes online with the hopes of building a business to use Google Adwords unless they all ready have a lot of money to begin with and know how to effectively advertise?
Why Organic SEO
People click more on organically optimized websites
Anyone can pay his or her way to the top position. You can pay Google or Yahoo! to get good position on search result pages. But then, if search engines are meant to show results according to relevancy of the found pages, why do you need to pay for the placement? Hence, people don’t generally trust websites that pay to appear on search result pages — it means your site is so mediocre that you have to pay to be found. So they trust, hence click, links that appear naturally on the search result pages. If they appear on their own, it means there is a greater chance of finding the relevant content there.
The search results are long-lasting
Organic SEO keeps your website appearing on the search result pages for a long time because your website gives the search engines exactly what they want — relevancy. Relevancy is something you cannot achieve by “tricks” or by paying for it. You can only be relevant by being relevant, and that means, constantly generating content that people want to find and consume and by having relevant, trusted sites and forums linking to your website. As long as you ensure relevant content, other websites link to you, and the search engines love your website for that.
Organic SEO builds greater trust
If you are constantly adding organic (read natural) content to your website and trusted sites are linking back to you, it shows you really care for what you present on your website that shows you take interest in your business and that further shows you are really there to do business and have not just created a website on a whim. Organic content also manifests your deep-rooted knowledge of what you are involved in.
It’s quite cheaper compared to paid listings
Since many website owners are competing for the same spot at the same time, you often end up paying a lot to appear at a desired spot on the search result pages. Take for instance the expression “web designing”. The bidding on Google AdWords often exceeds $35 per-click for this expression. So, even if 10 people click on the AdWords ad, the website owners end up paying $350. You can get 5 keywords organically optimized for the same expression and keep appearing on the search result pages for a long time without having to pay for every single click.
Give us the chance to review your site and suggest a relevant Organic SEO keyword package for free today!